Directors

A graduate of Tufts University and the Washington College of Law. Andy’s passion for music and art has guided him on a unique path that led him through years as an entertainment attorney, in-house counsel for an independent record label (Knitting Factory), A&R Director for a major label (Columbia Jazz) and ultimately the formation of his own label ropeadope which was a joint-venture with Atlantic Records.  With the advent of Napster and file-sharing Hurwitz saw the writing on the wall,  and sold his label to Industry vet Danny Goldberg and his Artemis label before moving back to Philadelphia to start again.  He began teaching at Temple where he started their first school record label “Bell Tower Records” and then moved to Drexel where he was the Director of student run Mad Dragon Records. 

In 2015 Hurwitz created and launched the University of the Arts signature program Music, Business, Entrepreneurship and Technology (MBET) where he was the Department Chair for one year before being recruited to work for the band Snarky Puppy - Hurwitz’s last signing at ropeadope.  He started GroundUP records, the GroundUP Music Festival and merchandise company amongst many other things for the band as they went on to win 3 Grammys (still counting) before his contract expired. 

Today Andy runs the non-profit he founded 30amp.org and consulting for Live Nation Affiliate Dome Space Live.  He is also the author of 10 children’s books (Baby Loves Jazz) and speaks nationally to promote youth entrepreneurship. 

Scriven landed along the shores of a burgeoning Old City Philadelphia circa 1993 as a Master Jeweler and collector of fine art. As a founding member of the Old City Arts Association and key man in building the neighborhoods’ First Friday initiative, it was Scriven’s own Gallery - KMS Dizyenrs that earned his place in Philadelphia Art History. 
 
Keith's history in the Philadelphia Arts scene included deep roots with his mentor Oscar Robinson, the first Black jeweler on Jewelers Row, who offered Scriven an apprenticeship which evolved into a partnership, and also introduced him to one of Philly’s most celebrated Black fine artists, Columbus Knox, who Scriven would go on to manage and help bring his Art to the world. 
 
Today, Scriven operates his flagship boutique on the Main Line where he sells his latest creations - handmade leather bags and showcases his collection of Philadelphia Icons - Black Masters of Fine Art Series as well (as always) as making the most beautiful Jewelry in the land.

Scriven joined 30Amp as a consultant and helped us develop a relationship with the Philadelphia School District in creating an award winning black art history curriculum.  He also helped us integrate into the community through his role at the Zion Baptist Church and Leon Sullivan Charitable Trust who helped us produce free community events in North Philadelphia.    
 Keith was recently named as 30Amp's new Executive Director leading our Business Development, Community Partnerships, and Fine Arts Initiatives. 

Dr. Ari Greis is a prominent Philadelphia doctor known for his research with the Rothman Institute at Thomas Jefferson University, his work as the head of pain management for the Philadelphia Eagles, and his unbridled passion for music.

Cosmo Baker is a DJ, musician, entrepreneur, influencer, brand consultant, educator, activist, community leader and Philadelphian. Known globally as one of the top-tier DJs on the planet, Cosmo has toured the planet dozens of times and played many times on 5 different continents, in almost 50 different countries, in front of tens of thousands of people at once. He’s widely regarded as an integral figure of the already rich Philadelphia DJ legacy alongside legends and contemporaries such as DJ Jazzy Jeff, Questlove and Diplo. A master of “open format”, Cosmo’s known worldwide for his genre-spanning selection, technical prowess, and explosive stage presence and energy that he brings to shows.

Cosmo’s always been in high demand as a DJ and Cultural Influencer. Cosmo has spun private events for and worked with some of the world’s most prominent celebrities, brands, tech companies and philanthropic organizations including Barack Obama, Bill Clinton, Richard Branson, Al Gore, Allen Iverson, Beastie Boys, Pharrell Williams, Paris Hilton, Christina Aguilera, Jessica Simpson, Jill Scott, Nelly, X-Games, ESPN, MTV, VH1, Vice, Playboy, Apple, Samsung, Kodak, Nokia, Sony, Rockstar Games, Rock The Vote, Pitchfork, Toyota, Jaguar, Scion, Adidas, Urban Outfitters, The North Face, Oakley, Burton Snowboards, Ray-Ban, Vans, Ace Hotels, Virgin Hotels, W Hotels, Budweiser, Heineken, Hennessy, Absolut, Pepsi, Red Bull, Monster Energy Drink, and too many more to name.